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We’ve built marketing into the product.”Ī case in point was when, at the beginning of the pandemic, the network decided to offer customers unlimited data, free of charge, for three months.
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”We are out there doing marketing to make people aware of Mint – how and why it is different. ”It is an incredibly important, incredibly powerful tool,” says the Mint Mobile chief marketing officer. A recent spot literally depicted execs at its rivals in league with the devil.Īccording to Aron North, marketing is both its secret weapon and a major part of its corporate identity.
#Mint mobile owner trial#
If you're currently researching Mint Mobile and are thinking about trying the carrier out, we've included details on the Mint Mobile free trial just below.The company, you’ll recall, is part of Deadpool actor Ryan Reynolds’s eclectic business empire, which also includes a gin distillery and a north Wales football club, and has earned a fanbase for mischievous ads. On the other hand, Ultra Mobile offers a really cheap way to get free international calling, and its SIM cards are readily available at stores like 7-Eleven. Mint tends to be more online-based and, on the whole, offers more bang-for-the-buck for domestic users. Of course, while linked, both Mint Mobile and Ultra Mobile operate as separate companies and cater to different markets. To this day, Mint Mobile technically operates as a subsidiary of Ultra Mobile, even though we assume it's just as, if not more, popular these days. Interestingly enough, Ultra was a relatively new carrier, having been established itself in 2011 by co-founder David Glickman, who's still a key figure at both companies.
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Mint Mobile was, in fact, founded back in 2015 as a subsidiary of another prepaid carrier - Ultra Mobile. That said, as you'd imagine, the company didn't start with him solely, and there's plenty more movers and shakers behind the scenes, especially since Mint Mobile's origins lie in another prepaid carrier altogether. Ryan Reynolds is, therefore, at least a major player and stakeholder in the company and not just the 'public face' who pops up now and again in one of the companies increasingly elaborate and off-the-wall adverts. To be more specific, the actor bought a part-ownership stake in the popular prepaid carrier back in 2019 in a highly publicized manner, which raised more than a few eyebrows. However, It's left many of us wondering - is Ryan Reynolds really the owner of Mint Mobile? Well, the answer is yes - sort of. Of course, it also happens to offer some of the best cheap cell phone plans (opens in new tab) around right now, but its affiliation and supposed co-ownership with an A-lister has really helped it stand out in the often-too-corporate world of cell phone plans (opens in new tab). Mint Mobile (opens in new tab) has really blossomed in popularity over the past few years thanks to the company's association with Deadpool star and gin connoisseur Ryan Reynolds.